It can be challenging to use Facebook & LinkedIn groups to grow your online business because it can be hard to know what to look for in these groups or why you should use social media to grow your business in the first place.
YOU SHOULD JOIN FACEBOOK GROUPS
Seriously legit. Facebook groups are where it is at right now. It is how I built two thriving network marketing businesses and they also help me in my blogging business.
The problem with Facebook Groups
There are a bajillion groups out there!
If you join too many then it is just too much to keep up with and it’s hard to manage.
If you join the ones that are not right for you then you could spend countless valuable hours just talking and talking. #blahblahblah
THE SOLUTION TO FINDING A GOOD FACEBOOK GROUP
Let’s talk about how you can stop wasting time and start using Facebook groups more effectively. Before I discovered these tips I am about to teach you here, I wasted SO much time in groups just making small talk.
Let’s begin with a few of the main areas you’ll find in a Facebook Group and how to use them to your advantage. We’ll go through what to look for in each, and how to determine whether a group is quality enough to be worth joining.
Check the Facebook Group’s Recent News
This section contains news from group administrators that is either about the group itself or is about a topic that might interest the group. It’s like the timeline of the group. Check the recent news for these two items:
- Is it up to date? Look at when the posts were added to the timeline. Were they added within a few hours, a few days? If so then great! If the posts were added more than a few days ago you may want to consider not investing your time.
- Is it relevant? This is a bit more challenging to determine but it’s important to know whether the information is relevant or not. For example, are they sharing business tips that are relevant to your business? And are they sharing tips that are timeless or ones that were outdated a decade ago? Both are important considerations.
- Is it useful information or just self-promotion? I mean let’s get real there are a TON of groups out there just so that the group admin can sell their goods. Don’t get me wrong, I totally understand that group admins need to make money. I run the Success Squad group and I now first-hand that it takes time and energy to run a group. However, PS, with that said I think it is tacky when a group is created for the sole purpose of selling the administrator’s products. In my opinion groups like that are not worth their time. It’s like the friend that only visits you when they need a sale from you. Um thanks but no thanks.
Look at the Discussion Board & Wall in the Facebook Group
The group’s discussion board allows members to engage in a discussion about topics listed by other group members or the admin.
Before joining, use the discussion board to measure group activity and member engagement. Are the discussions recent?
Are the discussions happening in the Facebook group interesting and on-topic for your particular business? Trust me, it is super easy to get sucked into interesting conversations that have nothing to do about my business — BUT I know that will not help me to GROW my business — that’s something for you to keep in mind too if you want to be successful in working at home. #AvoidTheTimeSuck
PS…You should contribute to an existing discussion or start your own, once you’ve joined. It will help other members get to know you and want to see what you do. It’s a part of the strategy of Attraction Marketing.
At the time of this writing, every Facebook group and LinkedIn group lists all group members including their profile photos, location and a link to their profile page. Use this to your advantage and evaluate the Facebook group on these following points before joining.
- Does the group attract people with similar backgrounds and interests to yours?
- Can you see yourself giving information to and appreciating information from these other members?
- Do they seem like people you would enjoy interacting with?
- Word of caution! This is an easy access way to send a message to a specific group member OR to request them as a friend. BUT make sure you have a relationship first!! If you have watched any of my videos or read any of my posts you know I am a HUGE advocate for relationship building versus spamming, cold calling or promotion.
Photos & Videos
Groups also often have photos, videos, links sections, and event listings. You should evaluate these areas to again see how recent the material is and how relevant it is to what you want to accomplish.