Every blog needs a constant flow of daily visitors. After all, there is no point in having a great blog if nobody ever reads it!
As your blog becomes established then you should find that you don’t need to spend so much time on generating traffic to it. If you can establish your blog as a constantly updated source of great information then people will keep coming back to your blog time and time again. You’ll establish a loyal readership and the word will start to spread within your niche.
It takes time and effort to get your blog into this position, though. No matter how good your blog is, you need to “get the word out there” and put your blog in front of the world.
Search Engine Optimization (SEO) is the process of optimizing your blog so that it ranks better in search engine results. If you can rank highly for keywords that are related to your niche then there is the potential for a lot of people to come across your blog.
Although SEO is a complex subject that incorporates many different techniques and strategies, the main thing to think about is posting great content that also includes relevant keywords that are related to your niche. Considering targeting one main keyword per blog post.
It is also worth looking at the ‘All In One SEO Pack’ plugin that is available for Wordpress. This plugin automatically optimizes your blog for SEO, as well as allowing you to fine tune and optimize your blog further still.
One of the best ways of driving traffic to your blog is to find other blogs in your niche and then leave comments on their posts. Readers of these blogs will see your comments and be quite likely to check out your blog.
It is worth noting that this strategy only works if you leave valuable comments. Visiting fifty related blogs and leaving comments such as “Great post, I really enjoyed it” is NOT a good strategy to take. Instead you should take the time to read the post and leave a comment that shows people your knowledge of the subject. Leave your own personal thoughts. Add your own opinion. Show people that you have something to offer and that they should come across and read your blog too.
Following on from blog commenting, forum posting works in a similar way. By participating in forums in your niche you can put your blog in front of your target audience. People come across your posts and then go to check out your blog using your forum signature link.
The focus here should again be on making valuable posts and showing people that you are an expert in your field. By regularly posting you can start to build relationships with these people and turn them into regular readers of your blog.
Advertise On Other Blogs
If you’re prepared to spend some money then a good option can be to advertise on other blogs. Alternatively you could agree a joint venture deal with the other blog owner – for example an adswap, where you advertise their site on your blog and they return the favor.
Tell Your Existing Customers
If you already have existing customers and contacts who might be interested in reading your blog then make sure that you let them know about it. You could include your blog URL on your business cards, for example, or at the bottom of every email you send.
Social media can be a fantastic source of traffic, although that’s a whole book in itself! If you have a Facebook page, Twitter account, Google+ page etc, then share every new blog post with your followers. A tool such as Hootsuite can be very helpful in helping you to manage your social media accounts.
As we have discussed, blogging can be hugely fun AND profitable. It can be a great way of making money online in itself, as well as providing a fantastic platform to help you promote your other products or services. You can also use your blog to establish yourself as an authority source in your niche, which can really help you to spread your message and ultimately enable you to make more money in your business.