To all writers and non-writers out there, now is the time to start digging up those creative writing skills.

We are definitely in an age of information-based marketing. Consumers can’t seem to get enough of it and if you’re a skilled writer and good communicator, this can be a really great thing for you. But here’s the catch, you’ve got to be able to convert targeted prospects into buyers.

This is why article writing, submissions and publications are also getting popular.

There are already many tools that people can use to make the process of distributing their articles more easily. Though tools can be invaluable in getting the content more exposure, that is really only half of the story.

Let’s take a look at some common mistakes people make before submitting their contents to article directories and guest blogs.

1. Confusing the reason to promote the articles with the reason to write them

In article writing, there are three key benefits why you are promoting them: branding, lead generation and promotion.

But there is only one reason why you write an article, and that is to inform your audience. Even if you’re creating an emotional value piece there is still intent to educate in that article. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading it.

Before writing an article, ask yourself, what do I want my audience to get from reading my article?

2. Failing to maximize promotional opportunities

You may know already that your articles can help you generate additional links back to your site – otherwise known as backlinks. But do you know that you can get more visitors and better search engine results from that same articles? Here’s how:

Mention keywords at strategic places. Just be sure not to overdo them.

Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work.

3. Publishing content that does not help your readers

Maybe you’re just wanting to get the numbers up for your blog. You figure, any traffic to my blog is better than no traffic right? Well not necessarily.

Stay within your niche. Find article directories and guest blogs that allow you to write in your niche that way you’re pulling your targeted demographic back to your site. That means people who are interested in what you have and potentially ready to buy.

Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.

You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.

Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.

In the end, it is all really a matter of choice on your part.

Hopefully this article has been helpful for submitting your guest post and articles. You may also enjoy the article Engaging Blog Posts and How to Write Them.

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